Childhood anti-obesity campaign
Childhood obesity is in the newspapers, in the Legislatures and it’s making an impact on Corporate America.  The California School Nutrition Association engaged The Wild West Gang to develop an anti-obesity campaign that kids could relate to.  The Gang’s development and management of the campaign includes everything from the development of the kid-friendly website to the creation of strategic alliances and Educational Partners who work collaboratively for the good of the program.  The campaign includes on-campus communications, corporate communications, a student advisory panel, parent outreach programs, government relations and more.